Vijay Sales
Who are Vijay Sales?
Vijay Sales is a major Indian chain store television and electronics retail company that deals in consumer appliances as well. Having a pan-India presence with online and retail orders, Vijay Sales offers an array of products for consumers, such as smartphones, laptops, televisions & kitchen appliances. Excelling in competitive pricing, superior customer service, and amazing shopping with deliveries from the store.
What were their requirements?
Vijay Sales realized it was time to up its digital marketing strategy in order to increase traffic for both online and physical stores.
What they demanded was a strategy where their product range, offers, and services would elevate with stunning article writing styles.
It was all about informing consumers of the latest electronics, arming them with relevant purchase information, and demonstrating examples of customer satisfaction in order to build a relationship that creates trust, which spawns loyalty.
Furthermore, during festive times, people tend to buy in great numbers, and Vijay Sales knew that it would definitely help if they could create content for the maximum reach among their target audience during this time.
How Contenthammering helped out ?
ntenthammering came up with an end-to-end solution to a content marketing strategy for Vijay Sales, engaging and educating its prospective base.
We built product guides and listicles showing feature comparisons, which usually guided consumers to make an informed purchase.
We developed festive-specific recall content, which we amplified on their website, emphasizing the different promotional offers and discounts.
We were asked to generate bulk content before special occasions such as Diwali or New Year. We feel proud to say that our content helped Vijay Sales drive much better traffic flow during some peak shopping months.
How much team was deployed by us?
