Vedantu
Who are Vedantu?
Vedantu is a highly innovative, live, and interactive online tutoring platform that enables personalised learning. Students have a state-of-the-art virtual learning environment through which some of India’s best teachers interact with them.
Vedantu provides personalised coaching experiences for students in both individual and group classes across subjects & grades. This method helps students attain outcomes that are superior to a one-size-fits-all system, as it enables each student to encounter the learning process at their own pace and in ways best suited for them.
What were their requirements?
Vedantu looked to increase its market outreach and reach an even greater scale in student engagement through focused content creation and mass publishing.
They needed great content to show how their methodology of individual, interactive learning worked. So, the content indirectly aimed to show how Vedantu as a platform is different from traditional education models and highlighted things like live doubt resolution, etc.
At the time of the business pitch, they had enough educational content related to various subjects, but several blogs, especially in Chemistry and Biology, were poorly written and unoptimized.
So, they first needed to rewrite all those content pieces and also develop a content publishing chart, where we were supposed to deliver a fixed set of 200 fresh blogs to them per month for the next three months.
How Contenthammering helped out ?
We at Content Hammering had a well-thought-out approach when it came to the content strategy that was specifically designed to fit Vedantu’s needs.
Our editors are well-qualified, and we were set to rewrite their first set of 330 blogs.
We created many assets, such as educational blogs. We delivered 200 blogs per week as per the promise for the next three months, so it was a stack of 600 blogs for us. That made 930 blogs in total, measuring 750 words each as an average.
Following a strong on-page SEO and user-centric approach helped us increase impressions of Vedantu relatively quickly, making them more discoverable to the pool of students who are looking for online learning.
Our content focused on Vedantu establishing itself as the most convenient and reliable educational platform for its target audience.
This was further made possible by our bi-weekly analytics and feedback loops, which allowed for iterations that put us in perfect harmony with Vedantu’s management and publishing team’s requirements.
How much team was deployed by us?
