Unacademy
Who are Unacademy?
One of the best online learning platforms in India, educational apps top the list. With a large pool of resources, Unacademy is very beneficial for students as well as working professionals. It offers a wide range of courses to help users with exam preparation, skills for professional development, and learning anything from scratch.
The tech of Unacademy democratises learning by enabling learners in every nook and corner of the country to access knowledge from trusted educators. This is a powerful learner-driven interactive pedagogy space.
What were their requirements?
Unacademy needed a more solid digital front in order to penetrate deeper into the vast market of learners and educators. It was to improve their branding and strengthen the trust of millions who trusted them in online education.
And yes, the competitors were continuously mass publishing during that time.
Their needs centred around generating informative content, which showcased not only the depth of offerings at their courses but also what outcomes you can expect from using their learning platform in action.
Additionally, they aimed to improve sign-up rates by making clear their educational material was both available and useful — especially for users studying for competitive exams.
And yes, they were struggling to find writers who could comfortably write scientific content, especially Physics.
How Content Hammering helped out ?
Contenthammering chalked out a content strategy crafted for Unacademy, in particular, targeting prospective students and letting them know of its effectiveness.
After understanding the behaviour and preferences of Unacademy’s target audience, we used to research content buckets in their social setup that ranged from success stories and motivational posts to course reviews as deep dives done by experts.
We developed content for SEO so that it could rank well and increase its reach. And why not – after all, beating competitors like Byju’s isn’t a piece of cake!
We proved to be the most affordable and helpful Content Agency for them – and they chose us after pitching 7 in total!
And guess what happened further?
2000 blogs of 800 words each, delivered on time, then came lots of readers, followed by lots of subscriptions! Happy story!
How much team was deployed by us?
