TilesView
Who are Tilesview?
TilesView is a unique 3D tile visualization tool that redefines the way tiles are shortlisted and visualized for different spaces. This modern and advanced software provides a medium between manufacturers, distributors, and end consumers to see the tiles in their place virtually. With life-like, high definition representations including room preview functionality and layout customization with a vast tile catalog TilesView excels at assisting in decision support. It ensures an enjoyable buying process for residential as well as commercial projects.
What were their requirements?
TilesView was designed to change the way consumers choose tiles by offering them a tool that could give instantaneous and lifelike views of how various tile products would appear in their own spaces.
They created a perfect tool, but now they had to educate their followers about everything.
Guess what – this tool is perfect for not just the buyers, but also manufacturers, retailers, and exporters!
The main reason behind the contract was to create blogs that educate all of these buyer segments. The brand voice was supposed to be the same across all blogs, but the content was supposed to perfectly cater different audiences differently.
Through content, we had to make the tile selection process a little more certain, facilitate purchase decisions through simulating a realistic image of how their chosen tiles would look like in completion so as to increase customer satisfaction.
And the most challenging part was here – a big portion of content was supposed to be written in Spanish and Italian! We didn’t have proficient writers in these languages.
We had to hire instantly!
How Content Hammering helped out?
Contenthammering worked with TilesView to develop a more comprehensive content strategy around their visualization tool, featuring the specific features and advantages of it. We generated high-quality (and informative) content explaining all the features of software, use cases and how-to user guides so potential users can understand why using this product is helpful.
Via content, we showcased various situations in which this tool can assist, and that’s how we helped Tilesview sell this tool’s subscriptions to the readers.
This all inclusive strategy not only established TilesView as a market leader within digital tile visualization but also played an integral role in boosting their presence across multiple markets and demographics.