PaisaWapas
Who are PaisaWapas?
Paisawapas is a cashback and coupon portal in India that started in Jan 2015. It collaborates with several top e-commerce websites for discounted online deals and offers in various categories, including electronics, fashion, travel, etc. PaisaWapas benefits those who are looking forward to making their purchase better with additional savings. Paisawapas is designed in such a way that it allows you to save just for your online shopping.
What were their requirements?
They wanted to increase their user count and increase the number of transactions by channelising traction for their top deals and beneath-entry-level cashback across all stores in rotation.
They needed a content strategy that drove new users and reminded current customers of the savings they could continuously achieve by using their platform.
PaisaWapas wanted to use content marketing not just for promotions but also as a tool for educating users about the benefits of cashback shopping and how they can save more money with their deals.
The motto was pretty simple – bombard mass content that included buying guides, product reviews, listicles, etc.
How Content Hammering helped out?
In order to achieve the targets for PaisaWapas, Content Hammering devised a strategy purely focusing on content narrating critical aspects of cashback shopping.
Specific content is in the form of guides on what to use, tips for getting high cashback, and even best practices for holiday shopping when major sales events happen.
This was nothing new for us because, right before this deal, we had already worked on a very similar project from CashKaro. It isn’t wrong to say that CashKaro are actually competitors of PaisaWapas.
We were given a pretty similar kind of project, but it wasn’t as big as the one from CashKaro.
Blog posts and articles with SEO in mind were being written by our experts to generate organic traffic from people looking for the best way they can save online.
How much team was deployed by us?
