Outlook India
Who are Outlook India?
Outlook India is a prominent news and media platform that provides extensive coverage across various topics, including national and international news, sports, entertainment, and business. It offers a mix of in-depth articles, commentaries, and multimedia content to keep its audience informed about the latest developments. The website features sections dedicated to different interests, such as politics, technology, and lifestyle, aiming to cater to a diverse readership with comprehensive and up-to-date information.
What were their requirements?
Outlook India intended to reach a wider digital audience and boost the number of its readers who were more engaged in its content by broadening the kind of story formats.
They wanted to keep their reader base but needed content that would resonate with a younger audience.
Working to improve the calibre and accessibility of their investigative journalism and features, ones that made readers stop in a crowded news field, was a top priority.
In short, their requirements were very diverse. We received a 600 blog order from them, but these blogs were in more than 20 different niches. This means we had to segmentize the whole project and assign different specialty writers for these categories.
How Content Hammering helped out?
We launched novel formats such as narrated news articles and explainer timelines to attract as much attention as possible.
To enhance its blogging, Content Hammering worked indirectly with Outlook India to ensure that the content was both high-quality and engaging while appealing to a broad base of interests among their readership.
We had our circle of bloggers curate blogs ranging from a variety of cracks, like current affairs and technology to lifestyle and culture.
Every blog was thoroughly researched and crafted in a way that analysed the news, thus aiding Outlook India’s brand as an industry leader.
We were mostly assigned travel and lifestyle related blogs, falling in the 900 to 2000 words category.
How much team was deployed by us?
