New Indian Express
Who are New Indian Express?
The NIE is one of the leading newspapers in India, with a clean history and cut-through journalism that provides complete perspectives on both national and international news events. It delivers a necessary supplement for an excellent truth and accuracy record to the discerning reader on politics, business, sports, and culture. The platform provides unbiased news and robust analysis on important issues impacting India, covering geopolitics, from the economy to people of interest.
What were their requirements?
New Indian Express wanted more interactive & multimedia-oriented content so that they get the upper hand when it comes to digital presence in the readership market.
A few years back, they landed the product review sector as well, in which they’re currently leading the market.
They had a requirement related to content creation for Indian households and personal care shoppers. The aim was to help Indian households invest in the right products and save them from falling into the deep end.
This was a bulk requirement, and their per-day requirement was around 30k words of content, fully researched and optimized.
Also, they needed delicate copywriters who have experience in writing product-based and affiliate content.
How Content Hammering helped out?
In order to help New Indian Express stay strong with industry developments and trends, we formulated an effective product-based writing plan.
We launched new types of content, ranging from electronics-related guides to personal care guides, and we opened up the news like never before.
Our list was created after 4 days of thorough research on Semrush, finding the best and low-competition keywords related to products available on Amazon.
With our content, their managers claimed that the engagement was much better than before, and by mass publishing our written content, they attracted a more diverse demographic.
We generated 2000-3000 words blogs – a total of 400 blogs, delivered within two months!
How much team was deployed by us?
