Livemint
Who are Livemint?
Livemint is an online news portal in India known for its wide coverage of big events related to business, politics, finance, and lifestyle. Livemint is known for its analytical take on news and issues, with the Indian Express group offering a fine balance between insightful commentary and in-depth reporting. As a digital replica of Hindustan Times, it offers real-time news and opinions on all the categories, and millions of monthly readers are landing on this website.
What were their requirements?
Livemint wanted to grow its audience and deepen user engagement with high-quality and interactive content. The aim was to consolidate its position as India’s leading provider of business and financial news, striving for better speed in terms of reporting accuracy.
They were already publishing 600+ blogs per month when our associates reached them.
Now, the task was to create types of content that not just inform but also inspire curiosity in the readers.
Livemint wanted a strategy that would highlight its analytical prowess and editorial differentiation—it aimed to bring in more users who were both broad-based and deep.
We instantly put our 3 master content strategists to help out, and within four days, we were up with a solid list of 1000 blogs. We got the approval within 3 days of submitting our documents.
How Content Hammering helped out?
We worked with Livemint indirectly via our associate agency. We aimed to help them better deliver content and boost reader engagement!
Taking a systematic approach, we optimised existing content to be more digestible and search-friendly when delivered in text form (using Grammarly’s readability score).
We created an interactive guide that helped people get their heads around complex financial data in just one page of design space vs. multiple pages of reading material;
80% of the orders consisted of Amazon affiliation content – 800-900 word guides listing the best products available on Amazon in various categories such as home improvements, mobiles, beauty care, etc.
The project size was 1000 blogs x 800 words = 8 lac words, which were supposed to be delivered in one month (June 2024).
How much team was deployed by us?
