Khatabook
Who are Khatabook?
Khata Book is an Indian Fintech company that has made money tracking and receipt recording easy for small businesses. Using its hand-picked digital ledger app, Khatabook converts any smartphone into an advanced business management tool that helps owners manage their credits and debits and send payment reminders for next and overdue payments while also getting access to business reports. This unique solution facilitates the eradication of manual bookkeeping, thereby driving financial inclusion in several verticals.
What were their requirements?
They wanted to expand their market reach and increase user engagement among small business owners in India.
Their main requirement was an educational goal, targeting their audience to demonstrate the benefits of digital bookkeeping vs. pen and paper.
They wanted content that could effectively convey their application’s simplicity, security, and power. For this section, they demanded 500 blogs.
They also needed to support enthusiastic people in starting new businesses and help by offering the data, steps, and guidance on how to open new small businesses. For this, the demand was 1200 blogs.
So, in total, there were 1700 blogs, measuring 1200 words each as an average!
They needed content that could help develop trust as well as show the real benefits of their platform in action- both driving app downloads and user engagement.
How Contenthammering helped out ?
Heading Core objectives with this content strategy, we collaboratively worked closely to craft their core and targeted articulation. Starting out, we classified core customer personas and customized content that spoke to each segment.
We created a variety of educational content to simplify digital bookkeeping and demonstrate its potential uses and the steps needed to start new businesses on a small scale.
But the challenge was here – they indeed had a minimum delivery of 50k words (fully seo-optimized) content per day.
In short, considering five working days, we were supposed to deliver 2.5 lac words per week.
But we got our hands on it!
Khatabook created a large impact on the Indian audience, increasing visibility as well as app downloads and adding more user starts, which eventually converted them into category leaders in digital financial management.
How much team was deployed by us?
