Digit
Who are Digit?
Digit is one of the most popular technology media brands in India, and Digital First Pvt Limited produces content for individual blogs. The website caters to a tech-savvy audience and consistently releases detailed information on all things gadgets, software, and technology. It features a portal comprising the latest news, videos, and in-depth reviews, along with a magazine that provides authentic product recommendations based on hands-on tested experience.
What were their requirements?
Digit has established itself as the unchallenged-tech-guide but wanted to increase its textual content publishing.
They wanted to appeal to a wider tech-savvy crowd with high-tech news, in-depth gadget reviews, and thoughtful analysis.
The idea was for longer content that not just informs but entertains and teaches as well, to help them boost readership — hence helping their native advertising prospects.
They’re already publishing hundreds of articles every day, and we became a part of this stream! This site is really humongous!
How Content Hammering helped out?
We were given a ready topics sheet along with basic guidelines. Shockingly, they gave us the flexibility to apply our own on-page strategy!
First, we were given the latest news articles, but soon, we were shifting to Amazon affiliate content (product reviews and guides) when they got to know our team’s core specialty.
We were mostly given to write about home and kitchen appliances, which our team nailed, as we have already been rocking this niche for a long time.
It was not tough for us at all, but yes, we were asked to deliver 60k words per day, and that was a real challenge!
The order continued for 18 working days, but till then, we already made it to 10,80,000 words.
How much team was deployed by us?
