Croma
Who is Croma?
Croma is a retail chain for consumer electronics. One of the Tata Group companies, Croma, is a one-stop before-you-buy electronics online for all national and international customers. It focuses on elevating customer experience through best-in-class products, expert advice, and after-sales service to cater to all the needs of Indian electronics consumers. It’s an end-to-end shopping destination for Smart Electronics ~ Premium Products.
What were their requirements?
Croma desired to increase its online footprint and generate more sales over digital channels.
Their objective was to reach a wider audience that would appreciate their wide array of products and excellent customer service.
The work demanded content that would leave no stone unturned when it came to getting across the advantages of shopping at Croma – their tech know-how, enormous range, and, ultimately, customer satisfaction.
Croma also wanted to highlight its competitive prices & exclusive online deals in order to drive more footfall online.
How Content Hammering helped out ?
Croma worked with Content Hammering to improve its digital marketing plan by developing a detailed content strategy. Besides writing product descriptions, we created buying guides with information and promotional content.
All content was keyword optimized to enhance Croma’s search engine results, thereby growing organic traffic on the official website. We also launched an email marketing campaign to update customers on new arrivals and offers, driving a substantial increase in online interactions and sales. We’re sure Croma will be our last client, as they’ve been active with us for more than two years now.
How much team was deployed by us?
Different teams are always formed whenever our associates land us an order from Croma. Most of the time, the content needed ranges between 2 lac to 6 lac words, so we plan the team according to the skillset and configurations needed. We always allot a dedicated team manager, a senior on-page SEO specialist, and a delivery manager. As Croma is a very close client, we always hire the best writers for their projects.