Cleartrip
Who are Cleartrip?
Cleartrip is one of the leading travel companies online to book flight tickets, hotels, and holiday packages from India. With Cleartrip, travel planning is facilitated by its clean and fast-loading user interface that comes with a number of powerful functions besides crystal clear prices. The easy-to-use three-step booking process is appreciable. The platform is targeted at both vacation and business travellers, giving them a variety of choices to tailor their travelling itinerary to result in an unforgettable experience.
What were their requirements?
Cleartrip wanted to produce inspiring travel content in the hope that it would get users more involved and booked better, thus becoming one of the loyal ones.
They wanted informative content that described their services and explained what travellers could do, but they also required travel tips and destination descriptions based on experiences as well as the latest trends in Tourism.
The whole point was to add value to users so that they would consider Cleartrip as a single-stop shop for all their travel needs and, hence, become the content hub.
They knew that in order to break through the clutter, it had to be a content-rich experience throughout all phases of travel planning, from initial research and deal shopping experiences to post-trip review. They wanted to create a 2000-word blog highlighting flights between two cities.
The structure of these blogs was superb, as it included every single detail a traveller needs to know regarding the flight, whether it be the discount/deals, round trips, hotel booking, flight timings, airport details, destination city details, everything!
The order measured a stunning set of 1000 blogs, 2K words each, calculating 20 lac words to be delivered within three months.
How Content Hammering helped out?
A dynamic content strategy was designed for Cleartrip by Content Hammering, using rich and engaging content in the form of a travel hub.
Our content included everything they needed, and we emphasised the convenience of using Cleartrip. We followed all on-page SEO-related guidelines and allocated a special 4-member tool to ensure perfection.
We have never deployed such a massive team of writers in one project ever in our journey as a content agency.
Our content, which brought in more eyeballs and bookings, put Cleartrip.com on top of the mind recall as a reliable product for travel data & planning.
How much team was deployed by us?
