CashKaro
Who are CashKaro?
CashKaro is a leading money-saving website in India, offering cashback on over 1,500 sites and dealing with an average of almost one lakh transactions every month. With 1500+ top retailers on board, CashKaro offers its members exclusive coupons and cashback opportunities that make shopping more rewarding online. The deals get more attractive with CashKaro, offering users extra savings on already running offers, which has made it a hot choice for money-saving shoppers!
What were their requirements?
CashKaro wanted to position itself differently in the busy space of online coupons and underline its value proposition so that its existing as well as new users could see how they are different from others.
They needed a plan to educate consumers about the need for CashKaro in every online transaction and how they could benefit more through cashback & coupons.
We put up content that was informative and persuasive, where we guided the user onto our page as many times in a month so that they would never miss out on their savings!
How Content Hammering helped out?
Contenthammering devised a content strategy that would serve as an educational resource while engaging with potential users for CashKaro and the scheme.
We created a small set of how-to guides for the quality checkup, and then we were given an opportunity to create 250 listicles (around 4k words each) for their website, which mostly consisted of top 10 product listing-type articles.
Yes, there were a solid bunch of guidelines to be followed, and why not? After all, product listicles need thorough research of the product’s pros, cons, features, etc.
We created content that informed the users on how to save more and let them know why using CashKaro made sense.
In the middle of the order, considering our hard work and perfection, our payout was even increased, just as a gesture. We need to say that we have never seen any brand go the extra mile compared to what was already written in the documents.
Cashkaro – so generous of you! Big heart!
How much team was deployed by us?
