BusinessInsider
Who are BusinessInsider?
Business Insider is an American financial and business news website published by Global Data, a UK-based operating company of the Progressive Media Group. The platform is aimed at business professionals, executives, and investors who need up-to-date content in order to make decisions. Business Insider helps readers gain real-time insight and understanding into the most complex business topics, offering thought-provoking reads to keep you interested.
What were their requirements?
Business Insider was aiming at widening its footprint and enhancing reader stickiness, especially across financial & business segments.
We failed to attract the main website content order. However, we closed the deal for 1500 guest posts, measuring 1100 words each.
Their intention was to produce content that appealed to a wider global audience of business professionals and decision-makers and drive backlinks to their website.
Their priority was increased depth and breadth of investigative reporting, as well as data-driven analyses.
What Outlined needed was a content strategy that would feature new market trends, disruptive technologies, and startup insights to preserve its reputation as one of the top business news platforms.
How Contenthammering helped out?
Contenthammering got Business Insider´s content marketer and SEO manager call, planning & implementing a tailored guest post content strategy that stressed quality and detail as well as engagement.
We built out a squad of in-house writers who already specialised in guest posting. We were tasked with writing deep dives covering major market dynamics and business trends.
We also delivered with a focus on pushing out the content alongside our targeted distribution plan, where we optimised for SEO & social media to grab more attention across multiple properties.
Our guest posts were appreciated, and the good thing is that we didn’t have many guidelines to follow – their managers are super supportive!
It’s such a pride to work for such a big media house. Also, special thanks to our associated agency in London, which connected us with the Business Insider team. These relations mean a lot to us.
How much team was deployed by us?
