Make My Trip
Who is MakeMyTrip?
MakeMyTrip is one of the leading Online Travel Agencies in India, assisting travellers and providing a vast range of travel-related services. Flight, hotel, and homestay booking options are aplenty here, along with holiday packages for you to pick from. It serves both business and leisure travellers with an easy booking experience and assistance with alteration.
By providing a platform that offers the perfect balance of affordability, convenience, and user-friendly features, it is now the preferred choice for all travellers who wish to make bookings online.
What were their requirements?
MakeMyTrip wanted to offer value-added and content-rich reference information in the form of travel tips, destination guides, etc., that would appeal to a wider range of travellers while increasing its visibility among them.
They needed content that could help travellers make accurate choices once they travel and exhibit the need for MakeMyTrip to use whole trips such as transport & accommodations.
They focused on strategies aimed at establishing MakeMyTrip as a thought leader in the travel space and distributing quality content.
In short, they sought more brand visibility through the mass publishing of helpful content.
How Content Hammering helped out?
For MakeMyTrip, the content strategy was designed in a unique way, wrapping thematic articles to promote good quality travel and optimise tourist density by targeting diverse tourists with different mindsets.
We released a series of feature articles regarding underrated travel destinations, ways to save money on flights and hotels, and how-to guides for travellers, free-range or otherwise uninitiated.
We also helped with Lifestyle related content. This approach helped MakeMyTrip gain higher SERP positions with content that reflects the keyword intent; thereby, they succeeded in getting a very good flow of traffic to their platform using organic search.
We then built interactive travel planners & checklists, which increased user engagement and improved virtual planning of their travels around MakeMyTrip.
How much team was deployed by us?
